Power to the Poachers

Power to the Poachers
Amanda Gore (PSFK London)
  • 7 january 2008

To protest the fact that there are four “fascist”ski resorts in the U.S that still don’t allow snowboarding, Jake Burton, owner of snowboard brand Burton, has launched the “Poach for Freedom” challenge, encouraging snowboarders to submit videos of themselves “poaching” the forbidden mountains. Acknowledging the fact that this is particularly difficult task to achieve, the company are offering $5,000 for the most creative video from each resort. Alongside this, Seattle-based winter sportswear retailer evo is adding an extra $5,000 to the prize fund ($1,250 extra per resort) in a move that they claim is aimed at promoting synergy between skiers and snowboarders, both of whom make up their client base.

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