Approximately 26,000 people have banded together online to collectively purchase and manage Ebbsfleet United, a minor-league soccer team in southeast England. Through the website, fans pledge £35 to become a member of the MyFootballClub Trust – effectively making them joint owners of the team. Once 50,000 people register, the money will be collected, and if all goes as is expected, a professional soccer team will be run by an online community for the first time in the history.

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