One British company is bringing the idea of A, B and C-lists to web surfers worldwide. QDOS, a digital status rating system, has been introduced in Britain by Garlik, an identity protection service.

Playing off consumer competitiveness and curiosity, the system rates you against friends, celebrities, political candidates and Nobel Prize winners. So you can finally position yourself between 50 Cent and Nelson Mandela. They propose that there is actually a method to the madness. Calculating not just keyword frequency, but activity, impact and popularity – all in the name of taking ownership of your digital status.

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