Sharing Toys 2.0

Sharing Toys 2.0
Joel Horowitz
  • 25 january 2008

Every so often another ultra-expensive, mega-rare toy is announced, like Sony’s Aibo robot dog or the Pleo the robo-dinosaur. These fad-toys have brief, but explosive lives – gaining momentum and mass with PR hurricanes, only to disappear off the radar when the lucky few that were able to get them, very quickly forget about them. This leaves the unlucky and unconnected Aibo-less multitude just stewing in frustration! Argh!

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.