Hugh MacLeod welcomes the new year with an essay on Social Objects and why, in our hyper-connected word, they're so important. He gives seven examples and says that a Social Object is the reason two people are talking to each other, as opposed to talking to somebody else...

Hugh MacLeod welcomes the new year with an essay on Social Objects and why, in our hyper-connected word, they're so important. He gives seven examples and says that a Social Object is the reason two people are talking to each other, as opposed to talking to somebody else:

Human beings are social animals. We like to socialize. But if think about it, there needs to be a reason for it to happen in the first place. That reason, that “node” in the social network, is what we call the Social Object.

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