Welcome the MacBook Air

Welcome the MacBook Air
Christine Huang
  • 15 january 2008


Steve Jobs keynote speech at Macworld SF just wrapped up – here are some highlights:

  • The much-anticipated unveiling of the MacBook Air, allegedly the world’s thinnest notebook. It ranges from 0.16″ to 0.76″, with the thickest section of it thinner than the slimmest part of the Sony TZ series (what most consider the competition in terms of thinness). Among the added features most worthy of note is the multi-touch trackpad which will appeal to iPod Touch/iPhone users: the pad allows you to move windows by double-tapping and dragging; pinch and zoom, and rotate photos with a rotating flick of your index finger and thumb. It retails at $1799, with the site taking pre-orders today for shipment in two weeks.
  • A firmware update for the iPhone is available today, offering multiple recipient SMSing, hybrid maps (with location), and limited homescreen customization

Interestingly, Jobs was also sure to highlight the environmental element of the new MacBook Air, including a completely lead and mercury-free display (a first) and retail packaging that comes in at 56% less volume than the MacBook’s.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.