Surf Culture Finds Its Productive Side

Surf Culture Finds Its Productive Side
Orli Sharaby
  • 18 january 2008

We’re loving the recent trend of community-run businesses (sports teams, record labels, etc.), and now there’s one that just throws us for a loop: nvohk, the first community-managed, eco-friendly, surf-inspired clothing company. Why? Because surfers are supposed to be unmotivated beach bums, and we love when stereotypes are turned on their head.

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