Tattoos: The New Fashion Must-Have

Tattoos: The New Fashion Must-Have
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Amanda Gore (PSFK London)
  • 28 january 2008

With the latest issue of French Vogue styling their editorial shoot on multi-tattooed Amy Winehouse, and John Paul Gaultier sending his couture models down the catwalk complete with tattooed shoulders and legs (well, tights), it looks like the fashion industry is all for getting inked this season. A recent article in the NY Times also points to the current appetite for temporary tattoos as an adornment to an outfit- from the cute childhood ink transfers to more elaborate unique designs applied by make-up artists. In a time where many feel individuality is losing out to high street hegemony, tattoos are losing the social stigma once connected and seemingly helping fuel a return to self-expression:

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