The Age Of Novelty As King: The Nano Car

The Age Of Novelty As King: The Nano Car
Innovation

All too often it is distracting - the crazy and the wacky far to often obscure the real direction of cultural change, and all too often the blogs and wedia picks up and spreads dud ideas as good ideas rapidly (before dropping them for the next whoa-look-at-this moment). ......Sure, the Nano it looks cute, the colours are snazzy, and yes, it’s a proud moment for a desi company that has put out some of the most dangerous vehicles on our roads, like the Sumo and their godawful mini-trucks, to have stuck to a “promise” and delivered a car with a sticker price of Rs 100,000.

Piers Fawkes, PSFK
  • 15 january 2008

Maybe, we’ll run a series this year about Novelty. Novelty threatens real change. All too often it is distracting – the crazy and the wacky far to often obscure the real direction of cultural change, and all too often the blogs and wedia picks up and spreads dud ideas as good ideas rapidly (before dropping them for the next whoa-look-at-this moment). Erm, anyway – the reason I’m on this rant is because the very good What’s Next blog points us to a great reaction from a blogger in New Delhi about the cheapo car:

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