The Impact of the Writer’s Strike on Networks and Advertisers

The Impact of the Writer’s Strike on Networks and Advertisers
Advertising
Christine Huang
  • 21 january 2008

According to an extensive study conducted by media consultancy Interpret LLC, approximately one-third of Americans have altered their media consumption habits as a result of the WGA (Writer’s Guild of America) strike, with 27% of the US population reporting to have curbed their network TV viewing because of it. Adults 25-34 are most likely to say their overall television watching behavior would change (54%) if the strike were to continue, with many already turning to watching DVDs and reading books and magazines instead (oh, the humanity!). The study also paints a dismal picture for the networks should first-run series be replaced with reality shows and repeats, with nearly half of Americans (46%) saying they would change their viewing behaviors if this happened.

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