The Urban Playboy Comes Out to Play

The Urban Playboy Comes Out to Play
Orli Sharaby
  • 3 january 2008

With magazine sales lagging worldwide, British lad mags are turning upscale in an attempt to capture an increasingly elusive audience. Arena has defined what it calls the “urban playboy,” who is apparently a step above the horndogs of the 90’s, according to the Telegraph:

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