Too Many Companies Say Good Rather Than Do Good

Too Many Companies Say Good Rather Than Do Good
Advertising

The Economist has a rather glum report on the state of Corporate Social Responsibility suggesting that it might not be worth a company's time if they're not committed to making it a true part of their business.... Although we found the report ignored companies that really were driving the idea of good (like American Apparel, Method, Interface Carpets) and even investigated that the consumer attitude angle, it's still a good check on the pulse of this movement.

Piers Fawkes, PSFK
  • 24 january 2008

Is goodwashing good? The Economist has a rather glum report on the state of Corporate Social Responsibility suggesting that it might not be worth a company’s time if they’re not committed to making it a true part of their business. To be honest, the report gives ‘good’ a big kicking,the lead opinion article saying:

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.