Warner Bros To Make Films That Go Global

Warner Bros To Make Films That Go Global
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The Financial Times has a report on plans by Warner Bros to change its strategy to ensure it makes more films that have international appeal. ...Mr Horn said Warner Bros would continue to make films about US sports, which often struggle when released outside the US. But he added the company would make its biggest investments in films with international appeal, such as I Am Legend .

Piers Fawkes, PSFK
  • 16 january 2008

The Financial Times has a report on plans by Warner Bros to change its strategy to ensure it makes more films that have international appeal. The FT says:

“Over the past few years the international marketplace has become more important,” [president of Warner Bros Pictures Group] said. “In 2007 we did $2.4bn in the international box office and about $1.4bn here [in the US].”

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