Adidas and Diesel Collaborate, Open up Creatively

Adidas and Diesel Collaborate, Open up Creatively
Advertising
Orli Sharaby
  • 5 february 2008

Yesterday PSFK was invited to attend the launch of adidas Originals Denim by Diesel, held at the newly re-designed adidas Originals store. The “creative tooling area” of mi-Originals (adidas’s answer to Nike ID) was wholly unimpressive, and the kitsch party elements like underage male models having a pillow fight was nice eye candy at best. But what really struck us was the fact that the Hermann Deininger, CMO of adidas Sport Style, and Wilbert Das, Diesel Creative Director, were sat on a couch, surrounded by journalists, bloggers, regular people – whoever, it didn’t matter, nobody was checking credentials – asking them questions and recording their answers.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.