We haven’t been on about Urban Spam in ages. Thankfully, we’re reminded by the ad-led plight by Rob Walker who points to a WSJ article about a Pepsi ferris wheel designed at a new mall to attract attention and other outdoor media. It basically says that if people are going to stop looking at advertising, the advertising industry’s reponse is to make it bigger, brighter:

The Globe, a giant light-emitting diode, or LED, screen, will adorn the center of a 287-foot Ferris wheel that will be visible from miles away… “We don’t want a brand to just put a big sign up,” says Larry Siegel, president of Meadowlands Development. “We want them to bang people over their heads with what they are trying to communicate.”

This content is available for Basic Members.
Already a member, log in