Advertising’s Not Changing, Ask Pepsi

Advertising’s Not Changing, Ask Pepsi
Piers Fawkes, PSFK
  • 22 february 2008

We haven’t been on about Urban Spam in ages. Thankfully, we’re reminded by the ad-led plight by Rob Walker who points to a WSJ article about a Pepsi ferris wheel designed at a new mall to attract attention and other outdoor media. It basically says that if people are going to stop looking at advertising, the advertising industry’s reponse is to make it bigger, brighter:

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