Creative Review points to a project Mike Figgis is running for the London Underground where he is trialing different graphic designs to “improve behaviour”. From 14 Feb 13, London Underground will test different markings on Jubilee line platforms to see which ones encourage riders to stand aside rather than duck in to get that single free seat before the pregnant woman does. The London Underground says:

The key objective [of the exercise is] to assess the influence of the markings on passenger behaviour and its impact on cutting delays.

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