WWD hit China for street-stalker style Q&As with what they call Beijing's hip young crowd to find out about their shopping habits. Some interesting answers:

Name: Gong Xin Age: 24 What are your favorite brands?: I love CK, Armani and Ferragamo. And I just bought these jeans from Mango, which I also really like. They cost [$95]. What celebrity style do you like the most?: Nicole Kidman. She always looks so sophisticated.

Name: Song Ling Age: 23 How would you describe your style?: Cool and unfussy. You don't see a lot of women with short hair in China, but I don't like to look too girly. Who are your style icons?: Faye Wong and [the character] Carrie Bradshaw. I've seen every episode of “Sex and the City” — it's really popular here. She has a great sense of colors and a totally unique look.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in