With Karl Lagerfeld at the helm, Chanel is doing some pretty interesting stuff, but obviously never losing sight of reminding us how great they are in the process. The latest venture of the venerable fashion house is something called “Chanel Mobile Art,” a traveling exhibition featuring pieces by 20 contemporary avant garde and up-and-coming artists, in which all of the pieces are inspired by the iconic Chanel quilt bag.

The exhibition will begin in Hong Kong on February 27, then travel around the world to Tokyo, New York, London, Moscow, and Paris — except it's not only the art that moves, but the museum structure itself. And the pop-up “Art Container,” as it's called, was designed by none other than Zaha Hadid. Lagerfeld describes the concept thus:

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in