Creative Business: The Magnificent 7 Vs The Double-Deckers

Creative Business: The Magnificent 7 Vs The Double-Deckers
Piers Fawkes, PSFK
  • 18 february 2008

Russell Davies has an interesting thought piece on two ways to start a creative business – with a team of experts (the Magnificent Seven) or with a tea of friends (the Double Deckers). He argues that while setting up a business with a team of experts might look attractive, their independent way of working and the inability to scale an organization with such folk will probably lead to failure:

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