According to the London Evening Standard, Damian Hirst is planning to ‘democratize’ art by taking it to the high street. The original YBA has signed a 10 year lease on a shop in Marylebone that he plans to open this spring, selling artwork, T-shirts, postcards, plates and books featuring his work, as well as pieces from up-and-coming artists including Michael Joo, Matt Collishaw and Thomas Scheibitz.

The store, to be called Other Criteria– the same name as Hirst’s publishing company- will be stocking pieces such as an 18-carat gold pill-charm bracelet costing £250,000, a set of 12 plates decorated by the artist for £10,000, and a roll of Pharmacy wallpaper, featuring rows of brightly coloured pills and tablets, on sale for a mere £1,000.

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