Dell Responds to Buzz Online in China

Dell Responds to Buzz Online in China
Sean Leow
  • 18 february 2008

With the growth of BBS and blogs in China, Internet Word of Mouth, or IWOM, has become an increasingly important issue for brands trying to understand and influence consumers. Sam Flemming, who tracks IWOM in China, has an interesting post on how Dell has learned to respond to the buzz online in an effective way.

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