A couple of years back, Ari Versluis had quite a hit with his book Exactitudes which showed photographically how various individuals could be categorized into tribes depending on their fashion dress. Now, Selfridge's in London wants to add to the tribes by hosting sessions where shoppers will be invited to get themselves photographed. The project will start on 26 February and end with an Exactitudes exhibition of six new London Exactitdue tribes at the retailer's Oxford Street location.

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