Gap Discovers The Sound of Color

Gap Discovers The Sound of Color
Advertising
Orli Sharaby
  • 19 february 2008

Gap has launched a new online marketing campaign called The Sound of Color, in which up-and-coming musicians the Raveonettes, Dntel, Swizz Beatz, the Blakes and Marié Digby were each asked to create a song inspired by a particular color, which was then turned into a music video by an equally avant garde video director.

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