GM’s Fuel Cell And Hybrid SUV’s To Green The Red Carpet
GM intends to use this years Oscars to promote it’s fuel friendly technology. 75 vehicles – the largest green fleet assembled for a major awards show – will shuttle actors to the Kodak Theatre. The GMC Yukon Hybrid, the zero-gas and zero-emissions Chevy Equinox Fuel Cell(which PSFK drove last year) and the FlexFuel E85 ethanol-compatible GMC Yukon will all be featured.
GM’s longstanding relationship with Hollywood and our strong commitment to bringing advanced technologies to market that will help diversify fuel sources and reduce vehicle emissions makes this the perfect time for GM to drive ‘green’ to the Oscars, said Dino Bernacchi, GM Director of Marketing Alliances and Branded Entertainment. Our outreach to showcase GM’s ‘fuel-friendly’ products will be increasingly evident in the entertainment industry in 2008 with presence at awards shows, film festivals and special events, as well as a heightened product placement effort in movies and television.