Google China to Take on Baidu with Free MP3s

Google China to Take on Baidu with Free MP3s
technology
Christine Huang
  • 6 february 2008

The success of Baidu, China’s leading search engine, can be attributed largely to its generous offering of MP3s – both legal and illegal – in its query results. But Google’s set to change all that, reports the Wall Street Journal, in an effort to boost its lackluster performance in the Chinese market. With the support of some of the world’s biggest labels (so far, Universal is confirmed, with EMI Group Ltd. and Sony BMG Music Entertainment at the negotiation table), Google China is hoping to close the gap between itself and Baidu by offering its own free, legal MP3 search results, along with “free access to a database of information about their favorite artists — from concert listings to links to special ring tones,” says the WSJ. The article continues to explain Google’s intended approach:

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