Greenwashing at NY Fashion Week?

Greenwashing at NY Fashion Week?
Orli Sharaby
  • 4 february 2008

On Thursday evening, as an unofficial kick-off to NY Fashion Week, Earth Pledge staged their FutureFashion show, which showcased one-off pieces made from sustainable and organic fabrics. The FutureFashion show was one of the hottest tickets in town, with the industry’s biggest-name designers participating, the most-sought-after models walking the runway, the front row packed with big-name celebs and magazine editors. The clothes were gorgeous, and it’s got everyone talking. The FutureFashion initiative, like most things done by Earth Pledge, is genuine, thought-provoking, and world-changing.

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