An post bu Allen Benedict (AKA) looks at how as Streetwear and Urban Brands have become more established they've made a clear effort to differentiate themselves from mainstream brands and each other. He says:

The minimalist shop with simple polished concrete floors or the DIY – Ikea adapted displays just don’t cut it anymore regardless of how cool a brand is (or how cool they think they are)… Much respect to both Bathing Ape and Wonderwall for taking note and bringing this ideal to Streetwear, as well as consistently setting the bar and giving consumers some of the most beautiful spaces in which to purchase gear from.

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