How To Avoid Death By Free

How To Avoid Death By Free
Piers Fawkes, PSFK
  • 7 february 2008

Kevin Kelly has a detailed (and important) piece about the oncoming world of ‘free’ and how businesses can still sell in the environment. Some readers might remember Kelly’s previous essay on copyright that argued that technology will over come any barrier a rights holder will try to use. In this new thought piece, he argues that our new economy is fueled by duplication and sharing and that anything that can be copied will be copied and those copies will forever be available. He says:

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