menu

Interview With Ian Yolles, Founding Member of Nau

Interview With Ian Yolles, Founding Member of Nau
Design
Orli Sharaby
  • 28 february 2008

What’s the philosophy behind the Nau retail model? Do you see this model being replicated across other industries?

We designed our retail model based on our observations of changing consumer shopping habits in the internet age. Nowadays, many people go to clothing stores and try on items to find the right size and then go home and surf the web to find the best price. Using this information, we created what we call our Webfront stores. Customers can come in and try on any style in our line. If they want, they can purchase their items and take them home, like a traditional store. But if they select our “Ship-to-You” option, they get a 10% discount on their full order and we ship the items, free of charge, from our warehouse to their home. This allows us to keep a smaller inventory in each store, which means we have smaller stores and spend less to build the stores and less on all the associated operational costs. In addition to the economic efficiencies of the model, there are also various environmental efficiencies, enabling us to reduce our overall ecological footprint.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.