John Grant has a post on his site that is a follow up to his book Green Marketing Manifesto. He points out that change hasn’t been as fast as he hoped, we only just started to think about the impact and concern of our environmental impact. He says that he knows change will come:

The likelihood is that what – it was claimed – was a sea change in public attitudes, in the regulatory framework, in the acknowledged responsibilities of business, was in fact just the start. We haven’t yet dramatically changed our ways of life. But we will. We haven’t yet seen businesses in every market divided into two categories; part of the problem and part of the solution – and this in turn having a dramatic effect on their fortunes. But we very likely will. History suggests that when a problem becomes acknowledged as an urgent priority then just such a polarization does happen. For instance with the issue of obesity, brands of sugar based drink, fast food and unhealthy snacks are now in serious trouble. You only have to look at Coca Cola’s share price for the last ten years; Coke’s fell by 20% while Pepsi’s grew 100%. The difference? Pepsi innovating its way out of the unhealthy corner with juices and so on. Coke on the other hand ‘not getting it’,

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