Love on the Run with SprintSpeed
Sprint has been attempting to simplify all the fancy technology that consumers can now use—location-based services, mobile social networking, “push-to-talk” and barcodes, etc—through what they call “SprintSpeed.” This Valentine’s Day they are pushing it with the mobile dating angle, positioning technology as aphrodisiac. From their press release:
“Now that text and picture messages are a part of everyday life, a new trend is emerging – mobile dating. For the first time, those looking for love can use the Match.com Mobile application to access millions of online profiles and make plans with Mr. Right, or at least Mr. Right-Now.