As the popularity of so-called farmers' markets increases, confusion is growing as to what really is a farmers' market. In London, the food hall at the newly renovated St Pancras Station in London has been banned from advertising itself as a Farmers' Market. A group called Sustain lodged a complaint with the British Advertising Standards Authority saying that the claim that there was a farmers' market at the train station was misleading.

The Guardian reports that the group argued that the market at St Pancras did not meet the criteria for using the term “farmers' market”, as laid down by the National Farmers' Retail and Markets Association (Farma).

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