MTV's Game Plan & The Kids' Rejection Of Ads
In the Feb 18 08 issue of Business Week, the magazine places two related articles back to back – to good effect. The first is an article that studies the moves by MTV to get into the gaming business. Gaming is where the eyeballs are these days MTV believes and that's where they can therefore sell ads:
No Old Media company has placed a more far-reaching bet on gaming. MTVN operates more than 5,000 mobile, console, and online games and virtual worlds—many of them based on TV shows such as MTV's The Real World and Nickelodeon's SpongeBob SquarePants.