MTV’s Game Plan & The Kids’ Rejection Of Ads

MTV’s Game Plan & The Kids’ Rejection Of Ads
Piers Fawkes, PSFK
  • 11 february 2008

In the Feb 18 08 issue of Business Week, the magazine places two related articles back to back – to good effect. The first is an article that studies the moves by MTV to get into the gaming business. Gaming is where the eyeballs are these days MTV believes and that’s where they can therefore sell ads:

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