A fresh approach by ‘occasionally criticized’ charity organiztion (RED) has brought in $42.5 million in a single day. Damien Hurst sent 100 hand written letters to well known artists asking them to donate a piece of art inspired by the word ‘red’ to an auction held on Feb 14 at Sotheby’s in New York. Over 60 artists responded – artists like Jasper Johns, Robert Rauschenberg, Chuck Close, Tracey Emin, Matthew Barney, Georg Baselitz, Rachel Whiteread, Anish Kapoor, Anselm Kiefer, Sir Peter Blake, Jeff Koons, Jake and Dinos Chapman, Takashi Murakami, Richard Prince, Ed Ruscha and Banksy.

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