Nike Trash Talk – Recycled Old News?

Nike Trash Talk – Recycled Old News?
Design
Piers Fawkes, PSFK
  • 18 february 2008

Nike have launched a new shoe that’s made entirely of ‘trash’ and leaves us wondering if this is yet another side eco-project to garner press attention than actually foster change internally at Nike. Promoted with Steve Nash of the Phoenix Suns the Trash Talk has been designed to meet Nike’s Considered design standards for sustainability. Treehugger describes how these standards have been met:

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.