Reebok + Kool-Aid = Instant Classics

Reebok + Kool-Aid = Instant Classics
  • 7 february 2008

After years of crashing through walls to bring children cherry refreshment, the Kool-Aid man needs new sneaks. The tried and true juice drink partners with the time-tested Reebok brand to revive its message. The co-branded marketing promotion, Instant Classics, kicks off in Reebok’s ’08 Spring collection.

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