While Nike has been the clear frontrunner in the sneaker races with Nike Considered, Nike Be True, Nike Trash Talk, and of course Nike+, Reebok has been making some big strides lately. First, they launched their delicious Kool-Aid kicks. Now the footwear giant has debuted the Freestyle World Tour Collection.

February: Tokyo Who: Ai Yasuda, one of Tokyo’s first NFL cheerleaders (pictured) Shoe: Bright neon colors and an infused foil print inspired by the city's metro map

March: Paris Who: French singer/songwriter Yelle Shoe: Black, white and red all over, with pink bows–like a girly newspaper

May: New Delhi Who: Bollywood actress Sagarika Ghatge Shoe: Textured pink with purple trim and polka dots will help cushion the Bhangra

July: Madrid Who: Spanish model Bimba Bose Shoe: Gold and ruffly–inspired by the flair of flamenco dancers

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in