Russell Davies has a thought provoking post over on his blog where he wonders if all the skills he’s learned in his illustrious career (which includes stints at Nike and Weiden Kennedy), might not mean much in our new world of ‘thinginess’. He explains:

I suspect… my unconscious [is] telling me that I’m not equipped for the world  we’re going to be living in. My core skill is probably using PowerPoint to persuade people and businesses to do their advertising slightly differently. That’s an increasingly abstract and useless thing. Because, however the future turns out it seems like a knowledge of the thinginess of things is going to be important.

MEMBER CONTENT
This content is available for Basic and Pro Members.
Already a member, log in