Standing Up For The Little Guy

Standing Up For The Little Guy
Advertising
Piers Fawkes, PSFK
  • 18 february 2008

AdAge runs an interesting article on a group of men who have teamed up together to fight back against the advertising industry’s use of men in commercials. Unhappy with the way men keep getting portrayed as losers to poke fun at, they’ve started to fight back: after the SuperBowl dozens of emails were sent to the CEO of Pepsi, their agency, BBDO and publications such as Ad Age and The New York Times, complaining about the balls-banging treatment of Justin Timberlake in their latest commercial. Jonah Bloom is rather dismissive of the groups efforts:

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.