AdAge runs an interesting article on a group of men who have teamed up together to fight back against the advertising industry’s use of men in commercials. Unhappy with the way men keep getting portrayed as losers to poke fun at, they’ve started to fight back: after the SuperBowl dozens of emails were sent to the CEO of Pepsi, their agency, BBDO and publications such as Ad Age and The New York Times, complaining about the balls-banging treatment of Justin Timberlake in their latest commercial. Jonah Bloom is rather dismissive of the groups efforts:

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