This is an article that describes my recent experience with setting up new projects and relates to Likemind and The Purple List. It's about a theory that I have come to, having been through the process of developing both properties (the former in partnership with Noah Brier).

My theory is about an emerging business model – the 50/50 Corporation.

The Background – Learning With Likeminds

To start: our classic view of a company could be described as a 100% Profit venture.

When we set up Likemind in 2006, our drive was 100% social. We just wanted to create a morning meeting of likeminded folks over coffee once a month in New York. There was no business idea behind it. The concept was so simple and attractive that others wanted to pick it up and run with the idea too. It spread and now we have Likemind coffee mornings in almost 50 cities around the world.

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