There has been much speculation in the mobile world that the iPhone will kill WAP (Wireless Access Protocol) thanks to its PC-like web browsing experience. This topic was even discussed by a panel of experts at the 2008 OMMA Mobile.

The verdict? Hmmm, probably not. Right now.

There are a few reasons for this. Unlike the PC, the mobile environment is highly fragmented with no standardized operating system, so multiple formats will likely prevail. And while the iPhone has a killer browsing experience (and has boosted browsing among its users way above the norm, 84 compared to 11% according to M:Metrics), they still represent a small number of the phones out there.

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