The Problem With The Trends Business – (The Podcast)
On his regular podcast, Johnnie Moore invited myself and Sean Howard to discuss issues we had raised in the trends and market research business. I go over the points I raised in the opinion piece The Problem With The Trends (Business) and brainstorm with Sean and Johnnie about how to get clients and users of trends data engaged.
Now Track More Ideas
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- Mexican Beer Brand Alters Facebook Algorithm To Fight Negative Search Results
- Dunkin’ Donuts Pranks Coffee Fans With Espresso Activation
- How One Brand Strategist Combines Research And Creative Intuition For Effective Brand Storytelling