There's something wrong in the trends business. It's broken. It's broken by lack of imagination, lack of collaboration and secrecy. In this article we've listed some major areas that need fixing, not for our competitive sake, but for an industry to evolve and become useful enough to inspire its clients to make things better.

As some of you know, PSFK began as a website project where Simon King and I wrote about the interesting ideas we were noticing around the world. It was something we did for the love of it. And one day a company phoned us up (Anheuser Busch) and asked us for our advice. That really started PSFK LLC – the trends and innovation company that fuels this site. As we have developed our offering for PSFK consultancy over the last few years, the more we have learned about the market we work in and the reaction that buyers have to trend services.

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