The Problem With The Trends (Business)
EMail
Facebook
TwitterThere's something wrong in the trends business. It's broken. It's broken by lack of imagination, lack of collaboration and secrecy. In this article we've listed some major areas that need fixing, not for our competitive sake, but for an industry to evolve and become useful enough to inspire its clients to make things better.
As some of you know, PSFK began as a website project where Simon King and I wrote about the interesting ideas we were noticing around the world. It was something we did for the love of it. And one day a company phoned us up (Anheuser Busch) and asked us for our advice. That really started PSFK LLC – the trends and innovation company that fuels this site. As we have developed our offering for PSFK consultancy over the last few years, the more we have learned about the market we work in and the reaction that buyers have to trend services.
Now Track More Ideas
Learn About Our Membership Services
What’s New For Members
The Shopper Marketing Debrief offers brands and retailers with actionable insights on how to drive customers into the sales funnel through contextual and personal engagement in the home.
DownloadLatest report presents a new vision for the customer-brand journey, one where customers’ lives and goals are authentically empowered and bolstered by their favorite brands.
DownloadOur brand tracker has recently been updated to include major brands in Alcohol, Apparel, Automotive, Food, Luxury, Retail. Technology and Travel
During a webinar on Wednesday, July 18 at 12pm EST, the PSFK research team will be presenting findings from our newest trends and innovation debrief, the Occasion-Based Marketing Debrief, in anticipation of its launch.
RSVP (Members Only)
