Today is media day 1 at the New York Auto Show. PSFK will be on the show floor at Javits Convention Center. Look for a recap tomorrow morning. In the mean time, Saab kicked the show off last evening at the IAC Building with an event called ‘Reflectives' The evening highlighted Saab's collaboration with the Swedish design firm Reflective Circle. Head designer Josefin Lassbo was on hand to show the Pure BioPower Eco Clothing Collection. The collection makes use of 100 per cent bio-cotton and Fair Trade.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in