Today is media day 1 at the New York Auto Show. PSFK will be on the show floor at Javits Convention Center. Look for a recap tomorrow morning. In the mean time, Saab kicked the show off last evening at the IAC Building with an event called ‘Reflectives' The evening highlighted Saab's collaboration with the Swedish design firm Reflective Circle. Head designer Josefin Lassbo was on hand to show the Pure BioPower Eco Clothing Collection. The collection makes use of 100 per cent bio-cotton and Fair Trade.

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