We asked some of the trends and innovation experts on the Purple List a couple of questions about the term creativity and they gave us some surprising responses. Today, we publish the answers that came in from around the world to the following question:

Thinking about how things have changed what do you see as the meaning of the word ‘creative’ these days?

“Synoyms for creative: innovative, risky, sexy, engage” Andres Colmenares of Bogota who offers trend research in Latin American market

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