Blog Power, Cultural Relevancy, and What I Really Thought of SXSW

Blog Power, Cultural Relevancy, and What I Really Thought of SXSW
TreyShelton
  • 28 march 2008

The main story of this year’s SXSW was the changing dynamic of power and cultural relevancy. It used to be that big companies or record labels were revered, but this year all bowed down to the online pundits. Niche bloggers, such as Perez Hilton, Scoble, Stereogum, and the like, whom appeal to a fragmented section of society now determine the fate of what’s next and have taken control of SXSW.

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