Cineplexes Increasingly Screening Nonmovie Content

Cineplexes Increasingly Screening Nonmovie Content
Innovation
Jeff Squires
  • 24 march 2008

An article in yesterday’s New York Times discusses the growing trend of movie theaters increasingly screening nonmovie content. Promoted by stagnating attendance, advances in digital technology, and with piracy eating away $600 million annually in movie ticket sales, theaters are being forced to supplement blockbusters with alternative content. While the idea of renting out auditoriums for meetings caught on about a decade ago, theaters have only recently begun simulcasting sporting events, operas, concerts, and even marathons of “Star Trek.”

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