An article in yesterday’s New York Times discusses the growing trend of movie theaters increasingly screening nonmovie content. Promoted by stagnating attendance, advances in digital technology, and with piracy eating away $600 million annually in movie ticket sales, theaters are being forced to supplement blockbusters with alternative content. While the idea of renting out auditoriums for meetings caught on about a decade ago, theaters have only recently begun simulcasting sporting events, operas, concerts, and even marathons of “Star Trek.”

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