Diesel Aims to Create Largest Outdoor Gallery

Diesel Aims to Create Largest Outdoor Gallery
Advertising
Amanda Gore (PSFK London)
  • 27 march 2008

As the outdoor advertising backlash rages and cities look to ban billboards, Diesel are stepping up their outdoor art campaign with the launch this year of Diesel Wall in four new destinations: Manchester, Barcelona, Zurich and NY. An art competition on a monumental scale, the company offers budding artists and designers from all over the world the chance to exhibit their work on the side of buildings and giant walls in the city centers. Their manifesto states:

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