In Theater Gaming

In Theater Gaming
Jeff Squires
  • 24 march 2008

Brand Experience Lab, the New York based ‘interaction’ marketing company has just announced a partnership with CineMedia that will introduce AudienceGames to top 20 markets on about 750 screens across the US. The new relationship will allow Brand Experience Lab to test their proprietary gaming technology within CineMedia’s pre-feature program. If the pilot program is successful, a broader roll out will be completed.

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