Love it or hate it, the iPhone is significant–not just technologically, but culturally. We are even coining words (iPhoneisms?) to describe its societal impact. There's “iPhone Envy” (aka “iPhone Lust”), “iPhonization”, and now we have “awkward iPhone moments”. These happen when a question arises and someone whips out their iPhone to look up the answer, stemming further conversation. Here is an example, as described in a recent LA Times article:

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